Dienstag, 4. November 2008

ENG Press News : Nu Skin Recognized as a Force for Good in November 2008 issue of Redbook Magazine

In an article titled "Beauty Saves the World" Nu Skin is recognized for its humanitarian efforts. For each Nu Skin Epoch product purchased, 25 cents is donated to the Force for Good Foundation. With each purchase of Epoch Baobab Body Butter Nu Skin will use that 25 cents to plant a baobab or fruit tree in Malawi, which will help further preserve the environment.

Article printed in Redbook:

A body butter sustains a community of 40 families.Nu Skin Enterprises is a cosmetic brand know for its quality skin care as well as its outreach to others less fortunate across the globe. In 1996, the company created the Force for Good Foundation, a nonprofit organization committed to improving quality of life in indigenous communities. Nu Skin is involved in hundred of humanitarian projects in more than 50 countries, including one in Malawi, Africa. “Malawi is one of the poorest countries in the world,” says Sandie Tillotson, senior vice president and co founder of Nu Skin Enterprises, “but also one of the most peaceful, so we knew they would be receptive to our help.” The decided to tackle the biggest problem: poor farming techniques. Enter the Build a Village initiative. Nu Skin built a “model” village that functions as an agricultural school, teaching farmers and their spouses modern farming techniques, even building a reservoir so the farmers could learn irrigation techniques. The village is currently home to 40 families, with the goal of housing 100. The families will stay for two years, learn to farm for themselves, and then relocate so new families can move in. “It’s the concept of teaching a person to fish, rather that just giving them the fish,” says Tillotson. For every Nu Skin Epoch product purchased, 25 cents is donated to the Force for Good Foundation. With each purchase of Epoch Baobab Body Butter, $30, Nu Skin will use that 25 cents to plant a baobab or fruit tree in Malawi, which will help further preserve the environment.

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